A complementary breakdown of marketing activities has been proposed that centres on customers. Its four dimension (SIVA) and the corresponding customer questions these are designed to answer are.
1. Solution : How can I solve my problem?
2. Information : Where can I learn more about it?
3. Value : What is my total sacrifice to get this solution?
4. Access : Where can I find it?
Winning companies satisfy customer needs and surpass their expectations economically and conveniently and with effective communication.
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