Ans. : Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. The route through which the goods reach to the end users are called retail channels.
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The retail transaction is at the end of the supply chain. Manufacturers sell large quantities of products to retailers, and retailers sell small quantities of those products to consumers.
There are three different channels stores, catalogs, and the Internet through which retailers can communicate with and sell merchandise and services to their customers.
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