What is a mission statement and how to Define the Corporate Mission?

Ans : An organization exists to accomplish something: to make mobile phones, make cars, manage finance, provide hospitality services , and so on. These objectives may change over a period of time, to take advantage of new opportunities or respond to new market conditions.

To share their purpose of existence, Organization Develop mission statements. It is shared with all those who help in accomplishment like managers, employees, and (in many cases) customers. A clear, thoughtful mission statement provides employees with a shared sense of purpose, direction, and opportunity.

Mission statements are at their best when they reflect a vision, an almost “impossible dream” that provides a direction for the company for the next 10 to 20 years. Sony’s former president, Akio Morita, wanted everyone to have access to “personal portable sound,” so his company crated the Walkman and portable CD player.

Like organizations, individuals can also use Mission statements to help guide and direct their efforts towards fulfilling their life purpose, setting and achieving goals.

Good mission statements have following major characteristics.:

1. They focus on a limited number of goals.

2. The Mission statements stress the company’s major policies and values. They narrow the range of individual discretion so that employees act consistently on important issues.

3. They define the major competitive spheres within which the company will operate.

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