Que. : What are the benefits of Catalog Retail channel?
Catalog, like all non store formats, offer the convenience of looking at merchandise and placing an order on any day at any time from almost anywhere. With catalog, consumers have the added convenience of not being restricted to a place with Internet access and a computer; they can look through a catalog on the beach or propped up in bed.
Ans. :The catalog channel provides some benefits to customers that are not available from the store or Internet channels.
1. Convenience
2. Safety
3. Quality of Visual Presentation
1. Convenience :
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Consumers can refer to the information in a catalog anytime by simply picking it up from the coffee table. The development of “magalogs,” catalogs with magazine-type editorial content, enhances consumers’ desire to keep catalogs readily available.
2. Safety:
Security in malls and shopping areas is becoming an important concern for many shoppers, particularly the elderly. Non store retail formats have an advantage over store-based retailers in that they enable customers to review merchandise and place orders from a safe environment their homes.
3. Quality of Visual Presentation:
The photographs of merchandise in catalogs, while not as useful as in-store presentations, are superior to the visual information that can be displayed on a CRT screen.
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