A brand is often an organization’s most valuable asset.
• It provides customers with a way of recognizing & specifying a particular product if they want to choose.
• A brand also enables marketers to develop specific images and interrelated marketing strategies for a particular product.
• In addition a brand can command a premium price in the marketplace.
• It is often the only element of a product competitors can’t copy.
Other Posts : • It provides customers with a way of recognizing & specifying a particular product if they want to choose.
• A brand also enables marketers to develop specific images and interrelated marketing strategies for a particular product.
• In addition a brand can command a premium price in the marketplace.
• It is often the only element of a product competitors can’t copy.
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