Monday, December 26, 2011

The Value of Branding

A brand is often an organization’s most valuable asset.


• It provides customers with a way of recognizing & specifying a particular product if they want to choose.

• A brand also enables marketers to develop specific images and interrelated marketing strategies for a particular product.

• In addition a brand can command a premium price in the marketplace.

• It is often the only element of a product competitors can’t copy.


Other Posts :
 
How do Brands Make Use of Innovation
 
Godrej Growth Strategy in Asia & Africa
 
Explain Post Purchase Evaluation-by Consumer

No comments:

Post a Comment