The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
• Thus branding is getting your prospects to see your product or services as the only one that provides a solution to their problem.
• There are three types of brands: manufacturer brands, private brands, and generic brands:
• Manufacturer brand: A brand that is designated, owned, and used by the manufacturer of the product e.g., Raymonds, Mercedeze.
• Private brand: A brand that is designated owned, and used by a wholesaler or retailer e.g., Brroke Bond or Nilgiri.
• Generic brand: A non branded product that is identified only by its product category e.g., Basmati Rice, Darjeeling Tea.
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• Thus branding is getting your prospects to see your product or services as the only one that provides a solution to their problem.
• There are three types of brands: manufacturer brands, private brands, and generic brands:
• Manufacturer brand: A brand that is designated, owned, and used by the manufacturer of the product e.g., Raymonds, Mercedeze.
• Private brand: A brand that is designated owned, and used by a wholesaler or retailer e.g., Brroke Bond or Nilgiri.
• Generic brand: A non branded product that is identified only by its product category e.g., Basmati Rice, Darjeeling Tea.
Other Posts :
Redefining Branding Strategy through Logo
Case Study Level 5 Leadership.
Explain Holistic Marketing Concept
Building Sustainable Competitive Advantage
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