Business Dictionary defines TRANSNATIONAL
STRATEGY as :
“An international business structure where a
company's global business activities are coordinated via cooperation and
interdependence between its head office, operational divisions and
internationally located subsidiaries or retail outlets. A transnational strategy
offers the centralization benefits provided by a global strategy along with the
local responsiveness characteristic of domestic strategies.
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Transnational Companies |
The MNE applying a transnational strategy
differentiates capabilities and contributions from country to country, finding
ways to learn systematically from its various environments, and then ultimately
integrating and diffusing this knowledge throughout its global operations.

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