Monday, January 14, 2013

Name the strategies MNEs choose to compete in international environment

Generally, MNEs choose from four basic strategies to guide how they will enter and compete in the international environment:
1. An international strategy,
2. A multi domestic strategy,
3. A global strategy, or
4. A transnational strategy.

Each of these strategies differs fun­damentally regarding where managers put value activities and how they try to run them. We now define each strategy, identifying its implications for configuring and coordinating a value chain, and discuss its particular benefits and drawbacks.

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